A 24-ounce Framing hammer in the wrong hands can be one of the most destructive devices anyone could possess. However, on the other hand that same hammer in the right hands can be the most productive and creative tool in construction in the construction business. The person using that hammer can build luxurious custom homes that are not only great to live in but beautiful to look at.
Pop-ups on our websites and blogs are no different. In the wrong hands it can be destructive and destroy a wonderful website and make it to where no one wants to come back. On the other hand, a popup used correctly can be a tool that brings value to the reader and engages them in the site.
Have you ever been to a site and had a pop-up appear? And you click the little “x” usually in the right-hand corner and it goes away. Only to have another one or even the same one appear just a few seconds later? This is annoying!
I don’t mind seeing a pop-up when I go to a site, I’ve even come to expect them. But I have left many of sites because of the annoying behavior of these plug-ins.
Pop-ups best practice
If you are in any kind of marketing, it’s no secret that a mailing list is a must. We’ve heard it said over and over that the money is in the list. I believe this is only partly true because I believe where the money is in the relationship you have with your list.
In Internet marketing change is constant. And what worked in building a list yesterday doesn’t necessarily work today, and what didn’t work works better today than it did.
A great example of this are pop-ups on blogs and webpages. These highly controversial apps have proven themselves over many times.
I cannot begin to tell you how many times I’ve heard blog owners say that pop-ups have increased their subscription rate many times over what it was prior to using a pop-up.
The controversy is over the annoyance of these pop-ups. Despite the annoying behavior of these pop-ups one cannot argue their effectiveness.
The problem is not the use of pop-ups, or even exit pop-ups, it is more about how they’re used.
I have included a link to the latest podcasts on Problogger.com where Darren Rowse talks about how he uses pop-ups on his website and how effective they are. And he points out some best practice tips that are useful on any blog.