Are Your Habits Your Greatest Strength or Your Greatest Liability?
What do habits have to do with affiliate marketing? The answer is, everything.
Habits are synonymous with discipline. If you look at any successful marketer or business person for that matter, which you will notice that they all have in common is they are disciplined and they are in control of their habits.
I spent considerable time watching and learning from people who are successful. These are people who are not mainstream, in that they are doing what everybody else is doing. These people are focused, and when they set out to do something they see it through.
When you are promoting a product that has lots of competition the best way to get an adage on the competition is to differentiate yourself from the rest. In other words, you want to do something different that’s going to make you stand out in the crowd and get people to notice you in a positive way.
Habits and discipline is where it starts. It may be no surprise to you that approximately 99% of people who venture into the marketing space on the Internet fail. It’s safe to say that the majority of these 99% never make any money.
The reason people don’t succeed is because of the habits they cultivate.
In the book Jesus habits by Jay Dennis talks about habits. I want to quote from Jay’s book. In this quote he is quoting a few people who have some touching and very moving things to say about habits.
“When we hear the word habit, we generally think of something negative, something that could hurt us. But habits can be good. . . “we first make our habits, then our habits make us.” Dr. Michael Mitchell, author of building strong families, said, “approximately 90% of what we do every day is governed by the habits in our lives.” A Princeton University study claims if you do the same thing every day for 28 consecutive days it will become a habit.”
Jay goes on the describe habits in this way, which I found very interesting.
“I am your constant companion; I am your greatest helper or heaviest burden. I will push you onward or drag you down to failure. I am completely at your command. Half the things you do, you might just as well turn over to me, and I will be able to do them quickly and correctly. I am easily managed– must merrily be firm with me. Show me exactly how you want something done, and after a few lessons I will do it automatically. I am the servant of all great people and, alas, of all failures as well. Those who are great, I have made great. Those who are failures, I have made failures. I’m not a machine, though I work with the precisions of a machine plus the intelligence of a human. You may run me for a profit or run me for what– it makes no difference to me. Take me, trained me, be firm with me, and I will place the world at your feet. Be easy with me, and I will destroy you. Who am I? I am habits.”
Here’s the thing, people get into Internet marketing or affiliate marketing and they have big dreams and big ideas. While there’s nothing wrong with that and big dreams and big ideas are necessary they’re lacking the foundation of discipline and good habits. Starting a business on the Internet is no different in many ways then starting a brick-and-mortar business.
While there are obvious advantages with the main one being startup costs being much lower than the that of the startup cost of a brick-and-mortar business, it is still a business. And like any business it requires hard work, consistency, follow-through, and learning new things.
People jump in with ideas of making fortunes but never count the cost. When they don’t have instant and immediate success they are quick to give up and say that it doesn’t work.
It is sad but the reality is there is a constant River of people coming in and leaving the online marketing space. The online marketing space, or affiliate marketing is a rapidly expanding and evolving world that is not slowing down for anybody.
It’s important that you make up your mind and decide that you want to be successful. Once you’ve made this decision for success it’s in them important to stop doing the things that hold you back to start doing more of the things that move you forward toward your goal.
Like Jay points out in his book anything done for 28 days consecutively turns into a new habit. I believe one of the biggest pitfalls of habits, like New Year’s resolutions, is that people are quick to stop doing things or quit things in their life leaving huge voids. Whenever there’s a void in our life or something used to be in this case a bad habit something has to take its place. If we don’t put something positive in that place where a bad habit used to exist it is human nature to just replace it with either the same bad habits or a new bad habits.
Therefore, it is not only our choice but we must make a cognitive decision on what kind of habits have to be developed. For example, when you are engaging in content marketing with in the affiliate marketing space it requires ongoing content development. This content has to be produced on a regular basis. Sure, you can hire people to do your writing, but unless you’re willing to pay handsomely for the content you have to do it yourself. Oh sure, you can buy a gig on fiber for a few bucks, but if you want quality content even on fiber you have to pay for it.
My point here is in order to create constant content whether it’s articles, podcasts, or videos, it requires developing a habit of sitting down every day for a certain amount of time. If you sit down for three days and create content and then go a month without creating content it defeats the whole purpose. And the habit here is one of not creating content. Therefore, your business fails.
This is true and anything we do in life. If you want to lose 50 pounds and gain a lot of muscle, you have to get in the habit of going to the gym. If you want to improve your golf game you have to get in the habit and go out and play on a regular basis. If you play an instrument and you want to be proficient and really good you have to get in the habit of playing every day.
We can talk about all the latest software, the most effective ways of driving traffic to our websites, the latest and greatest high converting products, but none of that really matters if we don’t first have the foundation of good business habits and discipline.
It would only seem appropriate to take note of some of the key habits of successful people.
1. The habit of a Laser focus
a laser focus is a key ingredient in success. With a
laser focus and obstacles present themselves are able to see your way through them and not allow them to trip you up. With the laser focus you are better able to see your way through tough situations and come up with solutions.
2. The habit of having a Written plan.
It is important to write things down. There is an old saying “what does it get written down doesn’t happen.” Planning and focus go hand-in-hand. Without a plan the risk of being sidetracked by unimportant items becomes
greater. By creating a plan not only for tomorrow but a plan that takes you through an extended period of time put you at greater odds of success in achieving your goals.
3. In the habit of giving yourself permission to take risks.
Taking a risk can be a scary proposition. Taking risks also means that there is a chance of failure or missing the mark. But if you never take the chance you will never succeed at meeting your goal. It is these failures that are encountered when we take a risk that can often be our greatest teacher. It is important to
give yourself permission to make mistakes and fail. While it is necessary to take risks is also equally necessary to make sure the risks we take are calculated. In other words, we want to make sure that we have put is many of the odds in our favor as possible. If the chance of success is equal to or greater than the odds of failure than is likely a risk worth taking. But playing it safe will assure that you never go to the heights of success that you desire.
4. Be in the habit of trusting your gut instinct.
Whenever you are experiencing that gut instinct don’t ignore it. You don’t always have to be able to explain why you have the feeling deep down inside but it is important to understand where it comes from. Instinct comes from your subconscious as well as previous experiences. So be in the habit of trusting your gut feelings.
5. Be in the habit of receiving constructive criticism.
It is important when receiving criticism that you’re able to filter out the negative criticism from the constructive criticism. It is never easy to hear any kind of criticism, but it is important to be able to receive constructive criticism and grow from it. Look for criticism from people who use value and respect. While it is never easy to hear constructive criticism the thing to remember and be in the habit of is realizing that it can be one of the building blocks of success.
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