7 Reasons Why Focus is Important

We tell our kids to focus and keep their eyes on the ball, or we tell them to focus on their homework when they seem distracted. All the while we are going in 1 million different directions.

As an Internet marketer, particularly just starting out, it can be very difficult. You can often feel like a clown in the circus juggling 3 to 5 different objects, or like a clown spinning 20 plates and trying to keep them all going and not letting one fall and break.

A person can only keep this up for a very short time before they become exhausted and left with the feeling of hopelessness. Focus is more of a discipline that it is anything else.

I love to mountain bike ride. And I particularly enjoy riding up in the mountains on the single track trails. There is so much up there to take in particularly when you’re on a mountain mountain-bike-175216bike and your away from the beaten path. There are the tall trees, the undisturbed grassy meadows, and the magnificent views that not many people get to see.

I have often found myself veering off of the discrete trails because I am busy looking around and taking in all of the scenery. In fact, I have found myself lost without a real clear sense of direction. When this happens I have to stop and regroup. The reason for this is that my focus was on the many different things in the forest and not on the trail.

So, now when I go into the mountains particularly the back trails, I am aware of the many distractions but my focus has to be on the trail I am riding on.

The same is true with our business. The trail that we are on may not be that clear. And with all of the different things coming our way like emails, the latest products, the next great business model, and all of the many things we can find ourselves lost with no sense of direction.

The truth is, the distractions aren’t going away. Were still going to get email, were still going to get exposed to new offers, and products, and business models. We are still going to want to hear about those who are succeeding at a particular business model, or doing well with a particular product that they are promoting.

While there’s nothing wrong with any of these things where we get hung up is not having any focus. I’m going to share with you 7 benefits of focus that I hope you find helpful.

1. Focus Provides a Sense of Direction.

While it is true that focus can give us direction, it’s important to have something to look toward in a given direction. What I mean by this is without something set out in the distance to work towards there is nothing to focus on.military-755414

This is where having a goal is absolutely essential. While this article is not about goal setting, the thing to remember is that a goal gives us something to direct our focus towards. It is all too easy to go off in many different directions if we do not have a clear goal in place to guide the direction of our focus.

2. Focus Prevents Entrepreneurial ADHD.

I hear people all the time talk about having ADHD. There are a number of people who are clinically diagnosed with adult ADHD. And I am not diminishing, or minimizing this. But for so many more people use this self-diagnosis of ADHD as just another excuse for not having a better focus and getting what they set out to accomplish done.

hat-591973_960_720This is particularly dangerous in the affiliate marketing world. Particularly if you’re just starting out or even if you’ve been doing Internet marketing for a while it’s very easy to get caught up and pulled in many different directions. There is so much out there and if you’re like me, your like a kid in a candy shop.

You just want to take it all in, and you don’t want to miss anything. While this is not a bad thing necessarily, it’s important to narrow it down and limit the distractions.

3. Focus Maximizes the Pareto Principal (80/20 Rule).

The 80/20 rule can be applied in almost any thing you can imagine. We know that in marketing that 80% of the business comes from 20% of the list. In a team effort, 80% of the output is done by 20% of the team.

If this is the case then 20% of our focus gives us 80% of our outcome. Without focus we have no outcome. We are just spinning our wheels which is not only counterproductive but leaves us feeling diminished and often hopeless in our progress.

4. Focus Gives Meaning and Value To Life

When we stay focused on one thing and we accomplish it we have a sense of accomplishment and a feeling of well-being. When we accomplish a task or a goal we feel good about ourselves, we are energized and want to accomplish the next task.

Here is a video by Brendon Burchard I found really useful that I think will help you also.

5. Focus Makes The Best Use of Our Time.

This point kind of touches on a few of the previous points but is worth mentioning all by itself.

When we are not making good decisions and we are scattered in trying to do too many things at one time we end up not accomplishing anything. We all have the same number of hours in a day. And when we don’t utilize time efficiently and our time is minimized by a lack of focus then are productivity is way down.hourglass

We may have a list of many things to do but it’s important to clear our minds of all of those other things and focus on the one thing in front of us. When we do this we accomplish it and we accomplish it well. That sets us up to move to the next thing on our list and focus on it specifically.

All too often you hear about people talking about multitasking. The truth is we are not able to do more than one thing at a time. When we try to “multi-task” we are really giving ourselves another out for not accomplishing what we set out to accomplish.

6. Focus Gives Us The Strength To Say “No”

Focus also helps us to prioritize and say no to things that are not going to move us forward in the direction of our goal. Without focus we say yes to everything that comes our way which ultimately leads to mental fatigue and a sense of hopelessness. We can get to a place where we just throw up our hands and walk away and say that “it’s useless.”sayno

Focus gives us the ability and the strength to say “no.” All too often with a week focus or no focus we can have a sense of feeling obligated to things that come to our attention or present themselves to us.

Focus also gives us a sense of priority. With a priority in place it is very easy then to say “no” to things that don’t move us forward in the direction of our purpose or goal. With a single-minded focus we no longer feel bad about saying “no” but are empowered in our decision to accomplish what is before us.

This could be a big project or something as simple as writing a blog. When you are working on a big project there are many steps that lead up to the finished project. And each one of those requires specific focus and accomplishment of each little task to accomplish the big task.

For example, I have had many distractions while writing this blog. At the moment this is what I am focused on. I have had to say no to many things and make time later for other things. But what is most important right now is writing this post and getting it on the blog. My next focus will be sharing this post with my email subscribers.

7. Focus Helps Us Determine What Is Important

Without focus we can often feel like a ping-pong ball going in every direction. While this is no surprise what we may not always be aware of is that the reason for this is that we go in different directions because either everything seems important or nothing really seems important.


When we are focused on something whether it’s family or business or whatever it is at the moment, we are able to determine what is important to us. You could be reading this and think well this is not any different than the previous example of focus. But when we don’t see things that are important we can often be derailed and not say no to things that are not important to our accomplishing what we set out to do.

Focus can act as a filter to not only minimize distractions and give us the strength to say “no” but it affirms to us what is truly important.

Building your affiliate marketing business or going to your child’s school play may be your focus and when that is your focus that’s what’s important. You might be thinking all day while you are at work about that school play. When that is your focus you will not let anything get in the way or disrupt what you are going to do that evening.


Conclusion and Challenge.

I want to give you some homework if you will accept it.

This is really more of a challenge than a homework assignment I think if you will accept it you will find it very beneficial.

Take out a piece of paper and write down three things that you would like to accomplish. This can be three things that are part of accomplishing a bigger goal, or three things that are independent of each other. They don’t have to be big, in fact I would prefer if the things you chose were smaller in nature.

The size of the task is not as important as finishing it.  It doesn’t matter, as long as you write down three things that are important to you to accomplish.

Give those three items some thought and prioritize them. The priority may not be in the order you wrote them down, but what is important is that you do prioritize them in the order that you want to accomplish them.

Next, I want you to write down a date and time that you want to have these accomplished by. This is important because without a due date and time these could linger and your focus could drift.

It’s important also to be realistic in the amount of time you give yourself. The idea here is to focus on them one at a time and accomplish them in the order of priority.

As you accomplish each one of these write a sentence under each one that describes your feeling of accomplishment. Once you’ve done this repeat and rinse.


Please comment at the bottom of this post. I would love to hear your input and any ideas on focus that you would have to share with the group.

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