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April 2015 / 1 posts found

It is about LifeStyle—Part 2

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It is about Life Style—Part 2   The next time you read a sales email look at what they are selling.  Are they selling features or are they selling benefits/lifestyle. I am willing to bet your inbox is no different than mine when it comes to the copy that is in there. Ninety percent of the mail you will read will be selling features.  We have been conditioned to buy features.  The problem with this is that features don’t last past getting something out of the box.  The problem is that we buy on emotion a lot of the time and […]
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